Red Bull AR Concept Art
Red Bull Media House is a multifaceted, award-winning, globally distributed media company. Zoo Castle developed augmented reality concept illustrations for the organization from 2019 - 2021. Concept art had a quick turnaround time and were used for a variety of product pitches. Including games, sporting events, news broadcasts, and more.
AR Kluge
Concept for an AR mobile game based on the Red Bull Kluge event where could build their own Rube Goldberg device on their tabletop.
Contestants go head to head in a Red Bull event using a connector set that incorporates AR extreme athletes.
Magic Eye Viewer
Augmented reality Magic Eye towers let viewers see informative popup displays in urban environments. A more fantastical use for the product features Red Bull athlete, Danny MacAskill, performing tricks on the Las Vegas skyline.
AR Magic Eye Viewer provides information of key points at the 2020 Red Bull Rampage downhill racing event.
Winter Mascot Games
Series of AR mobile winter sports themed minigames featuring the iconic Red Bull cartoon characters. Characters can play slapshot hockey, downhill skiing, and bobsled races on the users' own tabletops.
Sporting Events
AR Motorsports halftime event at Red Bull Stadium in Harrison, New York features multiple spectacle events happening at once.
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Interactive AR display for sports broadcasts featuring pro-surfer Caroline Marks and host Sal Masekela with real time data.
